Tata Group To Makeover Air India Express On 18 October

An event will be organized by the Tata Group on October 18, 2023. What is the motive of this event? According to the reports, the Tata Group is organizing this event to launch a rebranded Air India Express. Yes, you heard it right, Tata Group will launch Air India next week with a fresh, vibrant, and engaging airline. It is pertinent that Tata Group would target the budget-friendly aviation market of India. People familiar with the development asserted that the Tata Group will organize this event on October 18 to position it as the flagship low-cost offering. If you are also scrambling to the web regarding the event of Tata Group to rebrand Air India Express as a flagship low-cost offering, the following sections are waiting for you. Keep reading this article for more details. Swipe down the page.

Tata Group To Makeover Air India Express

Tata Group to makeover Air India Express

The news of the revamping of Air India Express by Tata Group came after Mint reported that Air India Express would be renovated or would be unveiled with a fresh new brand identity in October month. However, it is said that Tata Group will retain the unique tail art of the brand. However, this development has been speculated after the Tata Group acquired Air India for the second time.

Not to mention, the decision to renovate the brand identity of Air India Express the flagship low-cost offering for domestic travel however, the parent company Air India will continue to offer expensive premium service on international flights and flights that connect major Indian cities. Kindly note that Air India was the first airline to undergo rebranding. Tata Group will reveal the Vista icon inspired by windows that also have a palette of gold, red, and purple. A senior executive of Tata Group said the Vista logo will be a combination of the old and new.

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By the time of publishing this column the Air India Express has not responded to any query asked by the media representatives. Another senior executive of Tata Group said, “The tail art will continue in the new branding. The livery was liked by flyers. The idea is to showcase the art forms, including culture and jewelry. The livery will continue to be inspired by it but the portrayal will not be traditional in nature as Air India Express approaches the idea of youth and vibrancy in its brand identity,” Stay tuned to this website.

Amzad Khan
Amzad Khan

Hey there, guys. I am Amzad Khan. I enjoy writing on topics related to my interests in gaming and technology. My work has attracted a dedicated fan base thanks to the fresh and unexpected angle I bring to each piece.