OTT Platform Prime Video invests whooping amount in original content in India

There is no doubt in the fact that streaming giants or OTT Platforms have been revolutionary in the entertainment field. They have completely overturned the tide in recent years. Some of the leading streaming platforms in the world are Netflix, Amazon Prime Video, Disney+ and more. Recently, the vice president of international business at Amazon Prime Video, Kelly Day said the company is investing heavily in original content in India because India is one of the biggest markets for streaming platforms. She also added that India is among the two markets where the company invests disproportionately in local content. You should learn what the vice president of international business at Amazon Prime Video, Kelly Day said about the Indian market.

Prime Video
Image: Prime Video

Kelly Day termed India as a ‘Top Market’ for Prime Video

As mentioned, Kelly Day is the vice president of international business at Prime Video, she thinks India is one of the important and biggest markets in the world for the company to invest heavily in local content. She also shared Amazon Prime Video’s strategies during an interview. Kelly Day also explained the insights into the over-the-top giant’s challenges and outlook in the world of streaming content. Shift to the next section and read more details.

While providing insights into the OTT giant’s strategies, outlook, and challenges in the world of online content, Kelly Day also opened up about topics ranging from content localization to the recent industry labor dispute. The vice president of international business at the company also revealed how data drives content recommendations. She was also questioned about the strike of WGA and how it impacted the industry and Amazon Prime Video.

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Kelly Day said that she is very happy that the Alliance of Motion Picture and Television Producers (AMPTP) reached an argument with WGA. She said we are excited to see Screen Actors reaching an agreement very soon. We’re certainly looking forward to the Screen Actors Guild-American Federation of Radio and Television Artists reaching an agreement hopefully very soon as well. Furthermore, Day said, “We’re looking forward to everybody getting an equitable resolution and getting back to work. The strike wasn’t great for anyone. Having said that, we have an incredibly diversified business model, which makes us unique when compared to other streaming players in the space.” Prime Video will keep on investing heavily in the Indian market. Stay tuned to this website for more details and updates.

Amzad Khan
Amzad Khan

Hey there, guys. I am Amzad Khan. I enjoy writing on topics related to my interests in gaming and technology. My work has attracted a dedicated fan base thanks to the fresh and unexpected angle I bring to each piece.