Mamaearth IPO: Issue sees tepid demand; retail portion booked 34%

In this article, we will talk about the Mamaearth IPO. Mamaearth is an Indian-based startup that delivers a wide range of cosmetic products to elevate its clients’ daily skincare routine. It was established in 2016 by partners Varun Alagh and Ghazal Alagh. They began the business with an Initial acquisition of around INR 90 lakh from their own pockets. Mamaearth IPO consists of an offer sale (OFS) of around 4.12 crore shares and a fresh share distribution of up to 365 crore. Now fans must be curious to know about the complete information. Here we have more information about the news and we will share it with you in this article.


As per the report, The IPO will see the sale of 3,186,300 shares by Honasa promoter Varun Alagh and up to 100,000 shares by his missis Ghazal Alagh. Other shareholders, including Rishabh Harsh Mariwala, Kunal Bahl, Fireside Ventures Fund, Shilpa Shetty Kundra, Rohit Kumar Bansal and Sofina, Stellaris, will be selling their stakes in the OFS. Since the news has come on the internet it circulated on social media platforms and now fans are excited to know about the complete news. Scroll down to the next page for more information about the news.

Now fans must be super keen to know about the IPO subscription status on day 2. Mamaearh IPO has been subscribed 19% so far on the second day. The retail investors portion of Mamaearth IPO was subscribed to 46%, the NII portion 5% capable institutional buyers (QIB) portion 16% and the worker portion 2.60 times. You are on the right page for more information about the news, so please read the complete article.

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If we talk about the Honasa Consumer’s listed peers. According to the red herring prospectus, the firm’s closely listed peers are Hindustan Unilever Ltd (with a P/E of 59.16), Dabur India Ltd (with a P/E of 54.53), Bajaj Consumer Care Ltd (with P/E of 25.65), Marico Ltd (with a P/E of 54.28), Colgate Palmolive (India) Ltd (with P/E of 54.25) and many more. The book-running lead managers of the Honasa Consumer IPO are Kotak Mahindra Capital Company Limited, JM Financial Limited, J.P. Morgan India Private Limited and Citigroup Global Markets India Private Limited. Mamaearth IPO opened for subscription on 31 October 2023, Tuesday and it is going to close on Thursday, 2 November 2023. Here we have shared all the information which we had if we get any information then we will update you soon. Stay tuned to us for more updates.

Gurleen Kaur

I'm a science graduate from the Ahmadu Bello University, Nigeria. My passion for writing has brought me to into the field of content.