The mighty anime operator Crunchyroll says India is the second largest market for anime in the world while the United States is at number one. Recently, a media expert said that the strategy the companies are following sets them apart in the market with stiff competition, relentless pursuit of talent, escalating costs, and script development. Not to mention, the leading streaming companies are heavily investing in the original content on demand of subscription video platforms Crunchyroll and MUBI. The media expert also said pay-per-view service BookMyShow Stream also follows a conservative approach and securing content from third-party sources. Therefore, media experts believe companies’ strategies are setting them apart in the market with intense competition. Keep reading this article and go through it till the end.
Crunchyroll and MUBI investing heavily in original content
Whereas Crunchyroll and MUBI are paying more to create original content, pay-per-view services like BookMyShow Stream are providing content from third-party sources. Therefore, the media experts said their strategies and plans are parting in the market with escalating costs, intense competition, and a continuous pursuit of talent and script development. The chief content creator of Crunchyroll, Asa Suehira thinks it is because the customer wants it. To know what Asa Suehira further said take a look below.
Crunchyroll explains its strategies
The chief content officer of Crunchyroll, Asa Suehira said the intense competition, escalating costs, and continuous chase of talent is because of customers who want adventure, mystery, and fun at the same time. Suehira said we are delivering what they want and when they arrive. Pointing Indian market, the chief content officer of Crunchyroll said India is the second largest market after the US for anime. Therefore, Crunchyroll is looking to expand its offerings. Take a look below and read more details.
Asa Suehira, chief content officer of Crunchyroll said that they buy series that they know people of India would enjoy. Furthermore, Crunchyroll also found ways to entertain fans around the world. Suehira added, “We acquire series that we know fans in India will enjoy, and then we explore better ways to serve those fans across touchpoints, be it through local language dubs or maybe even through event experiences. Our success allows us to invest in anime production and the overall anime ecosystem, but it’s not a lever we utilize in marketing or publicly tout,” Stay tuned to this website for more details and updates.