Phil Schiller Remove His Twitter Account: Phil Schiller, a senior executive at Apple, has deleted his account on the social networking service Twitter. While the specifics of the decision have not been disclosed, it is believed that Elon Musk’s takeover of Twitter is a motivating factor.
While still working at Apple, Schiller is now in charge of the Apple App Store and Apple Events after having stepped down as head of marketing in 2020. In 2008, Phil Schiller became a member of the social networking site Twitter.
For 14 years, he kept up his Twitter account before finally deleting it. In excess of 2,000,00 people follow this account. Through his tweets, he advertised Apple’s services and pushed the usage of Apple’s hardware. He tweeted about James Bond movies and sports automobiles.

Bloomberg’s Mark Gurman speculated that Twitter, Apple, and Google were gearing up for a confrontation in a later issue of his PowerOn newsletter. In an effort to become “more of a subscription business,” Twitter will relaunch its $8 monthly Twitter Blue subscription plan on November 29 after a rocky initial rollout.
According to him, this opens the door to yet another difficulty: a potential showdown with Apple Inc. and Alphabet Inc.’s Google over costs and content. In comparison to Twitter Blue’s previous monthly price, the new one is $3 higher.
Apple’s Phil Schiller, responsible for Apple events and the App Store, has deactivated his Twitter account following recent developments on the platformhttps://t.co/MSZCFxxbTx
— Anthony DeRosa (@Anthony) November 21, 2022
If the launch is successful, the tech giants will all benefit financially. This is due to the fact that subscriptions sold through the Apple App Store and the Google Play Store both generate revenue for the companies through developer fees.
Apple’s 30% cut is nearly twice that of Google’s 15%. Thus, Elon Musk, Twitter’s new CEO, may find himself in conflict with the app store owners over the fees. The billionaire has been vocal in his disapproval of Apple’s pricing practices, claiming that they amount to a “tax on the internet” and are “10 times higher” than they should be.
Apple Executive Phil Schiller Deactivates Twitter Account https://t.co/KoYvqZqta5 by @SamiFathi_ pic.twitter.com/Wzk3Jn1xa8
— MacRumors.com (@MacRumors) November 20, 2022
He recently tweeted, “App store fees are plainly too high because of the iOS/Android duopoly.” Apple has had similar disagreements with other app makers regarding App Store monetization costs. Tim Cook, CEO of Apple, recently commented on Elon Musk’s appointment as Twitter’s new CEO.
Apple executive Phil Schiller deactivates his Twitter account #PhilSchiller #Twitter https://t.co/rRo2eaKXe4 pic.twitter.com/TjJK94wTx4
— Neowin (@NeowinFeed) November 21, 2022
He expressed confidence in Twitter’s continued moderation under Musk’s leadership in an interview with CBS Mornings. To clarify the future of Apple’s partnership with Twitter in light of recent developments, CEO Tim Cook said, “They say that they’re going to continue to moderate, and so I count on them to do that because I don’t think anybody really wants hate speech on their platform.”
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