The ICC Men’s Cricket World Cup is the official international championship for One Day International (ODI) cricket. Organized by the International Cricket Council (ICC), this event occurs every four years and features preliminary qualification rounds leading up to a grand finals tournament. Widely regarded as one of the most-watched sporting events globally, it holds the esteemed title of the “flagship event of the international cricket calendar” according to the ICC. The inaugural World Cup took place in England in June 1975, a mere four years after the inception of the first ODI cricket match.
With the kickoff of the ICC World Cup 2023, hyperlocal e-commerce company magicpin is gearing up for the launch of its ambitious ‘Super Saver Match Days’ campaign. Starting from October 8, coinciding with the India vs Australia match, the company intends to introduce enticing offers on the government-supported Open Network for Digital Commerce (ONDC). While initially earmarking an investment of ₹50 crore for the campaign, magicpin is prepared to double the stakes, committing up to ₹100 crore for promotions. For the ICC World Cup 2023, magicpin has collaborated with some of the nation’s favorite food chains, promising attractive offers from establishments such as Rebel Food brands (including Faasos, Oven Story, and Behrouz Biryani), McDonald’s, Pizza Hut, Barbeque Nation, Barista, and WowMomo.
Expressing enthusiasm about the ‘Super Saver Match Days’ campaign, Anshoo Sharma, CEO and Co-founder of magicpin, stated, “We are pulling out all the stops for World Cup 2023 and are truly excited about the campaign. We plan to invest ₹50 crore in various offers, including discounts for cricket fans on food delivery. We will scale it up to ₹100 crore depending on the demand to make this event a feast for the fans.” Sharma highlighted the substantial growth in their food delivery business, emphasizing their commitment to providing an exceptional food delivery experience and exceeding expectations month after month.
If you enjoy ordering online, particularly during exciting cricket matches, magicpin’s latest initiative could be your ticket to savings. When you make a purchase of ₹200 or more, the e-commerce company is offering discounts of up to ₹175 along with complimentary delivery. Renowned for its collaborations with a diverse range of retail outlets and restaurants to enhance its online presence, magicpin also tempts users with discounts for transactions conducted at its partner establishments. With an impressive portfolio boasting 65,000 eateries and food outlets on its platform, magicpin’s leadership is optimistic about the success of this initiative.