What Can We Expect From Amazon Prime Day 2023?

Amazon Prime Day 2023: There are still many months until Amazon Prime Day 2023, so the next two-day mega-sale is still a ways off. The date has not been announced, but Prime Day typically occurs in July. We’ll keep you updated on the latest rumors, speculation, and predictions for this year’s Prime Day sales.

What can we say about Amazon Prime Day 2023 thus far? We don’t have much information about our next year’s sales plans. But we’ve compiled our insights after covering the event for nearly a decade and shared them here, so you’ll be ready for the next one.

We found some of the year’s best deals on thousands of items at the store’s most recent sale. During the Prime Early Access Sale in October, which previewed the retailer’s end-of-year sale, some of the most popular Prime Day deals were offered a second time.

Please revisit this page frequently, as we will update it with all the latest information we receive about Amazon Prime Day 2023. If you want to be prepared for the next shopping extravaganza, we’ve included our best advice on how to take advantage of the sale and where to look for the best Prime Day deals.

Amazon Prime Day 2023
Amazon Prime Day 2023

When is Amazon Prime Day 2023?

No details about Amazon Prime Day 2023 are available at this time. The store usually announces the date a few weeks before the sale, so we still have a while to wait.

However, we can make an educated guess about the date based on past sales and safely say that it will take place in July. Considering that it is more likely to happen in the first half of the month, we anticipate that Amazon Prime Day 2023 will take place on July 11–12.

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It’s still early to tell, so stay tuned as we learn more about the strategy for Prime Day 2023 in the coming months.

When was the last Amazon Prime Day?

On Tuesday, July 12, and Wednesday, July 13, 2017, Amazon hosted its annual Prime Day sale. A press release issued by the retailer at 1 am ET on Thursday, June 16, confirmed the dates.

We predicted that this year’s Prime Day would occur between July 11th and 12th, and we were correct (so we were one day off). After being held in June of 2017 and then again in October due to the pandemic, it has returned to its regularly scheduled time slot.

Historically, Prime Day has taken place in July, and this year marked the store’s return to that date. This shopping event began in 2015 with a 24-hour duration, then grew to 30 hours in July of 2017, and is now a 2-day affair.

What is Amazon Prime Day?

The Amazon Prime Day sale is the company’s biggest annual one. The two-day sale is held once a year, typically in the summer, and is only open to Amazon Prime members. If you aren’t a member, you can always sign up for a free 30-day trial and take advantage of Prime Day deals the following year.

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A second ‘Prime Early Access’ sale was held this year after the official summer Prime Day event, which served as both a repeat of the previous sale and a sneak peek at the retailer’s Black Friday offerings.

Due to a price increase in February, a Prime membership is now $14.99 per month, or $139 per year, if you cannot participate in the free trial. The old price was $12.99 monthly or $119 annually.

Please read our in-depth analysis of Amazon Prime to learn about all the benefits of joining, from fast shipping to streaming videos. If you don’t want to continue your Amazon Prime membership after the promotion ends, that information can help you decide to cancel.

To mark Amazon’s 20th birthday, the first Prime Day was held in 2015. The online store claims its sole purpose was to “offer a volume of deals greater than Black Friday” to get customers to spend money outside of the traditional October-December holiday season.

Since then, it has grown to become one of the most significant shopping events of the year around the world, with many other essential stores holding their sales on the days surrounding Prime Day to capitalize on the large number of people who will be online at that time.

Previous years’ spending totals of around $11 billion were higher than the sums spent online during the last two Cyber Monday sales ($10.7 billion and $10.9 billion, respectively). Even though Prime Day spans two days rather than just one, the staggering numbers speak for themselves for a single retailer event.

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Stefan Salvator


I am an Editor at Techballad.com, and it is my ambition for writing and knowledge of tech news that has led me here. My goal is to become one of the most recognized and successful writers in the world.